Kingster - Diploma & Advanced Diploma in Advertising Management, Certified by BSS (A Govt. of India initiative)

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Advertising Management

The study in advertising management covers advertising decisions on setting goals, segmentation and positioning, message content, tone, creative evaluation, budget setting and allocation, media planning and scheduling. The process involves making many layered decisions including the development of advertising strategies, setting an advertising budget, setting advertising objectives, determining the target market, media strategy (which involves media planning), developing the message strategy. Advertising is one among the major strategies being adopted by all business houses.

Course Details

SL NO	Course Name	Fees	Duration	Eligibility	Apply Now
1	Diploma in Advertising Management	7500	6 months	10+2/Diploma/Degree/PG	Apply
2	Advanced Diploma in Advertising Management	14700	10 months	10+2/Diploma/Degree/PG	Apply
3	Post Diploma in Advertising Management	16700	12 months	Graduation/Diploma/PG	Apply
Note : GST of 18% applicable as per Govt of India notification on total course fees.

Syllabus

Diploma in Advertising Management

Sl No	Subjects	Max Marks
1	Principles and Practices of Management	100
2	Principles of Economics	100
3	Strategic Management	100
4	Advertising Management	100
	Total	400

Advanced Diploma in Advertising Management

Semester 1

Sl No	Subjects	Max Marks
1	Principles and Practices of Management	100
2	Principles of Economics	100
3	Strategic Management	100
4	Advertising Management - Part 1	100
	Total	400

Semester 2

Sl No	Subjects	Max Marks
1	Business Environment	100
2	Organizational Behaviour	100
3	Advertising Management - Part 2	100
4	Project	100
	Total	400

Post Diploma in Advertising Management

Semester 1

Sl No	Subjects	Max Marks
1	Principles and Practices of Management	100
2	Principles of Economics	100
3	Strategic Management	100
4	Business English	100
5	Advertising Management - Part 1	100
	Total	500