Brand Management

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Brand Management

The course in Brand Management will teach on how to use marketplace data to make business decisions. In business, brand management is the analysis and planning on how that brand is perceived in the market. Brand management is a series of techniques used to increase the perceived value of a product or service. Effective brand management builds loyal customers through positive brand association and has a positive effect on bottom line. Brand management is a function of marketing that uses techniques to increase the perceived value of a product line or brand over a period of time. Effective brand management enables the price of products to go up and builds loyal customers through positive brand associations and images.

Course Details

SL NO Course Name Fees Duration Eligibility Apply Now
1 Diploma in Brand Management 7500 6 months 10+2/Diploma/Degree/PG Apply
2 Advanced Diploma in Brand Management 14700 10 months 10+2/Diploma/Degree/PG Apply
3 Post Diploma in Brand Management 16700 12 months Graduation/Diploma/PG Apply

Note : GST of 18% applicable as per Govt of India notification on total course fees.

Syllabus

Diploma in Brand Management

Sl No Subjects Max Marks
1 Principles and Practices of Management 100
2 Principles of Economics 100
3 Strategic Management 100
4 Brand Management 100
Total 400

Advanced Diploma in Brand Management

Semester 1

Sl No Subjects Max Marks
1 Principles and Practices of Management 100
2 Principles of Economics 100
3 Strategic Management 100
4 Brand Management - Part 1 100
Total 400

Semester 2

Sl No Subjects Max Marks
1 Business Environment 100
2 Organizational Behaviour 100
3 Brand Management - Part 2 100
4 Project 100
Total 400

Post Diploma in Brand Management

Semester 1

Sl No Subjects Max Marks
1 Principles and Practices of Management 100
2 Principles of Economics 100
3 Strategic Management 100
4 Business English 100
5 Brand Management - Part 1 100
Total 500

Semester 2

Sl No Subjects Max Marks
1 Business Environment 100
2 Organizational Behaviour 100
3 Management Research 100
4 Brand Management - Part 2 100
5 Project 100
Total 500

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