When client/user comes to the company’s Platform, the company may track, collect and aggregate Non-Personal Information indicating, among other things, which pages of the company’s Platform the Client is visited, the order in which they visited, when they visited, and which hyperlinks were “clicked.” The company also collects information from the URLs through which user connected with company’s Platform. Collecting such information may involve logging the IP address, operating system, and browser software used by each Platform’s user. Although such information may not be considered Personally Identifiable Information, based on local laws, the company may determine a user’s Internet Service Provider and the geographic location of their point of connectivity from an IP address. In addition, the company collects Non-Personally Identifiable Information from the Platform visitors to track the total number of visitors on the Platform in aggregate form and to identify the type of Internet company’s browser (e.g., Internet Explorer®) and operating system (e.g., Windows®) used by them. This information allows the company to improve the company’s Platform and services continuously.